UA RUNNING WATCH BUMPER
Providing runners & athletes with a watch case specifically designed to assist them with using the device quickly while running, providing a ZERO-DISTRACTION EXPERIENCE. Design and build an Apple Watch case that offers a real athlete solution to provide a unique story in the marketplace.
Company: Under Armour & Incipio
Role: Prototyping, Initial Conepts, Mock Ups, Renderings, Research
Designers: David Genkin & James Gawley
Summer 2019
Design Brief
Design a “speed swipe channel”, or area for easy tactility while running.
Enlarged buttons to find quickly while running.
seamless and secure running experience.
3 takes on a “Zero Distraction Experience”
Comcept 1- “Low Pro”
Light and fast
Concept 2- “Semi-Pro”
Sensory
Concept 3- “Aggressive”
Indication
Different bumpers were printed and tested on people to find out what worked and didnt. Most users wanted the slimmest possible profile, yet still liked the medium button to locate the mute switch.
Testing Process
First impressions.
Testing construction for one week (active and passive use)
Interview test subjects.
To see what kind of questions we asked click here.
42mm and 32mm bumpers
A mixture between “low Pro” and “semi pro”
We decided to keep the profile of the case small to stay out of the way. Additionally we added in the raised rib button to add an easy place to find the mute switch.
A solid clear PC frame wraps around the flexible TPU Inner.
